Nike AF100 Campaign 2017
Role ········· PhotographerArtist ········ Kareem “BIggs” Burke
"Harlem to the World" Installation, Harlem, NY, 2017
https://www.nike.com/launch/t/behind-the-design-air-force-1-roc-a-fella
My first time working with Nike was for their Nike AF100 campaign which featured Travis Scott, Kareem Biggs Burke, Don C, and Virgil Abloh. I had the privilege of photographing Kareem Biggs Burke and Don C’s Air Force 1 Collaborations in their respective cities, New York and Chicago. For Biggs we went to his old stomping grounds in Harlem and even visited some neighborhoods in Brooklyn where his business partner Jay Z was raised. The Roc a Fella Air Force 1 has quickly become a reseller's dream.